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Lore & Background

The visual identity associated with this era introduced specific color palettes and iconography that became synonymous with the artist's brand. It established a persona that was both rebellious and vulnerable, appealing to fans seeking authenticity in an industry often dominated by polished archetypes. This project laid the groundwork for the expansive discography that followed.

In Their Own Story

The digital clock struck midnight on Christmas Eve as notifications flooded phones across San Juan. In dimly lit rooms, headphones were pressed tight against ears as the first track began to play. The bass vibrated through the floorboards, signaling a shift in the atmosphere. Friends exchanged glances of recognition; they knew something new had arrived that would change how they heard music forever.

Reader's Guide

Released on December 24, 2018, through Rimas Entertainment, this project marked Benito Antonio Martínez Ocasio's official debut into the studio album format. The tracklist features a blend of hard-hitting Latin Trap beats and smooth Reggaeton flows, showcasing collaborations with artists like Ozuna and J Balvin. Critics praised the production quality and the artist's distinctive vocal style, noting how it differentiated him from peers in the genre by introducing unique sonic textures.

Commercially, the project performed exceptionally well on international charts, debuting high on the Billboard 200 and dominating the Top Latin Albums list for weeks. It solidified his status as a leading figure in the urban music scene during that era. Culturally, this work was pivotal in bringing Spanish-language urban music to mainstream audiences worldwide, paving the way for future global dominance by Latin artists. The themes explored nightlife, confidence, and social observation, resonating deeply with younger generations across borders.

Did You Know?

• The title combines a Roman numeral ten with slang referencing a century or hundred times more.
• Cover art features a stylized bunny head silhouette in vibrant red tones against a dark background.
• Several tracks from the project became permanent staples on streaming playlists years after release.
• It helped establish Rimas Entertainment as a major force in Latin music distribution.